
Website under construction - Book to be published on 31st August 2026!
You can pre-order Surviving and Thriving in the AI Era now from…
https://www.degruyterbrill.com/document/isbn/9783111645780/html
Welcome to the Surviving and Thriving in the AI Era website. It's a forum for anyone interested in how careers (and the capabilities people will need to succeed) will change as the AI Era Industrial Revolution reshapes the world of work.
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There are three sections. First, background about the authors and what we have learnt since the manuscript was sent to the printers. Second, a section in which your authors answer questions and curate input from those interested in this profound change. Third, there is a section where you can download educational and training materials and book time for counselling, coaching or presentations by the authors.
YOUR AUTHORS
As you look at our headshots below, it is impossible not to notice that we have reached the age where people offer us their seats on buses and everyone assumes we retired gracefully a decade ago. So, you will ask, 'Why did Dave and Mike spend a year writing a book on the future of careers?' To tell you the truth, we sometimes asked ourselves the same question! The answer is that, rightly or wrongly, we believe that few others have the same breadth of relevant experience as we do. At a time of great collective uncertainty and when society is ill-prepared for a very different world, we feel that we have a duty to make a contribution. Let us tell you our personal stories!
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David L Francis (Dave)

My most recent job was to manage the delivery of a UK Government-sponsored programme to help owners and top managers in small and medium-sized businesses to develop the skills needed in a rapidly changing world. I was the oldest member of staff in the Brighton Business School! Earlier in life I had left the University of Leicester with a surprisingly useful degree in sociology, worked on film production at the BBC, qualified as a teacher, taught social science to business students, established the executive training programme in Harrods before joining a national training board charged with bringing the most up-to-date methods for management development to the UK from anywhere in the world. I discovered the then-emerging field of Organisation Development and the profoundly effective method for management development known as Action Learning. It was here I met Mike Woodcock, and we both completed doctoral studies and wrote our first book together called People at Work, published in the USA. Then followed two decades of working internationally as a top team facilitator before joining the Centre for Research in Innovation Management, where I gained a PhD for a study of the characteristics of outstanding innovative organisations. Throughout all of these activities I worked as a career adviser and wrote the book, Managing Your Own Career.

Mike Woodcock
Surviving and Thriving in the AI Era is a practical guide for managers, professionals, and future leaders facing unprecedented technological disruption. As AI automates routine operations, professionals must pivot to focus on pursuing 'the possible.'
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This book argues that the ultimate competitive advantage requires mastering five interlinked Personal Dynamic Capabilities: Impactful Agency, Requisite Agility, Entrepreneurial Zeal, Adhocracy Leadership, and Innovation Competence.
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Through a structured, four-step 'AI Era Career Workout,' readers will learn to treat their careers as a continuous work in progress, blending human character and ethical foresight with machine intelligence to remain indispensable in a rapidly changing world.
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This website provides readers of the book, teachers and coaches and HR professionals with additional support.
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Surviving and Thriving in the AI Era was influenced by David Teece’s Organisational Dynamic Capabilities model, which has been extremely influential academically and managerially. Organisational dynamic capabilities will become increasingly technology-enabled, so human managers needed to strengthen their own Personal Dynamic Capabilities (PDCs), namely agency, agility, entrepreneurialism, adhocracy management, and innovation competence. PDCs will be increasingly important in the months and years to come and will require mindsets and skill sets that embrace emerging technologies, there is a substantial training requirement.
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Mastering the future of work through human-centric resilience and strategic growth in an ever-evolving technological landscape.
Surviving and Thriving in the AI Era
Surviving and Thriving in the AI Era is a practical guide for managers, professionals, and future leaders facing unprecedented technological disruption. As AI automates routine operations, professionals must pivot to focus on pursuing 'the possible.' This book argues that the ultimate competitive advantage requires mastering five interlinked Personal Dynamic Capabilities: Impactful Agency, Requisite Agility, Entrepreneurial Zeal, Adhocracy Leadership, and Innovation Competence. Through a structured, four-step 'AI Era Career Workout,' readers will learn to treat their careers as a continuous work in progress, blending human character and ethical foresight with machine intelligence to remain indispensable in a rapidly changing world.
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Who can benefit from this book?
Although this book may seem like a self-help book for Managers, Professionals, and Future Leaders, it provides a core case example for everyone who influences the development of organisations or is responsible for education or training.
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The wider audience for this book includes:
Academic Researchers examining the linkages between the constructs of Dynamic Organisational and Dynamic Personal Capabilities, both of which are key theoretical perspectives in the field of organisation science. The text is heavily informed by over a century of social science research, organisational sociology, and action research. It actively explores the micro-foundations of how Personal Dynamic Capabilities align to deliver Organisational Dynamic Capabilities alongside non-human AI assets.Â
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Education and Management Development Specialists are a highly relevant audience. The authors have spent their careers facilitating the development of managers and professionals. Because the book provides a structured, step-by-step framework for capability building, it serves as a valuable practical resource for educators and trainers.
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Policymakers will find this book highly relevant yet deeply challenging. It is relevant because there is a real risk that vast numbers of working-age people will find their skill sets are not valued in the AI Era, which is a personal disaster for them and a huge burden on the state. The main reason our book is relevant to social policy reform is that it specifies, in depth, the mindsets and skills needed to contribute in a world of work that is being fundamentally reshaped by AI-Era technologies. As a recently retired lecturer in a Business School, I know that there is a gulf between current educational orthodoxy and what will be needed..
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Individual Contributors and those in Non-Corporate Roles are a highly diverse group of non-traditional professionals whom we, the authors, target. Our book explicitly broadens the definition of "manager or professional" to include anyone facing AI-driven automation, specifically naming roles such as "business owner, sole trader, priest, journalist, consultant, coach, researcher, individual contributor".
Ultimately, our book’s audience is vast, as we believe the current industrial revolution will transform the working lives of virtually everyone. We emphasise that the principles of developing Personal Dynamic Capabilities apply universally, "whether you are a global CEO or a local bakery supervisor
What are your five key messages or talking points about the book? If you were allowed to only make five statements about your book’s theme or message, what do you want readers/listeners to remember about you and or your book?
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1)Â Â Â AI Era Technologies are epoch-changing drivers that will redefine managerial and professional roles in ways that demand intensive personal development.Â
2)Â Â Â By removing the burden of repetitive routines, AI Era technologies can empower managers and professionals to pursue "the possible" and liberate human/machine creativity.
3)Â Â Â Personal Dynamic Capabilities are the ultimate competitive advantage for managers and professionals. To remain relevant when machines can out-calculate and out-execute humans, individuals must master five core Personal Dynamic Capabilities (PDCs): Impactful Agency, Requisite Agility, Entrepreneurial Zeal, Adhocracy Leadership, and Innovation Competence.Â
4)   The pace and impact of inevitable waves of technological change mean that managers and professionals must treat their careers as a constant "Work in Progress" as, in a world of relentless disruption, the ability to rapidly learn—and unlearn—is critical.Â
5)Â Â Â When technology becomes ubiquitous and computing power is commoditised, the ultimate differentiator will be human character, ethical foresight, and emotional intelligence. Future leaders must bring moral weight to their decision-making, ensuring that technological progress is guided by a "service Imperative" that prioritises choices that benefit people, profit, and the planet.
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It is necessary to look back to the first three Industrial Revolutions to understand the likely scope and scale of change, as only by understanding the epoch-changing consequences of technological innovation can the magnitude of the challenge for managers, professionals, and those who study for roles of this kind be grasped.
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AI Era technologies are revolutionising the landscape of work by automating not just routine operations, but the very aspects of ambition, capability, and action. Non-human entities like AI agents can now perform complex reasoning, planning, and other tasks faster, smarter, and more cheaply than humans, and they are becoming more efficient and effective month by month. It is impossible to fight against this tide.
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However, this disruption is not only a threat; for many, it will be a profound liberation. By removing the burden of repetitive tasks, AI empowers professionals to focus on "the possible," freeing human creativity and unlocking unprecedented opportunities.Â
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The quantity of change is so vast that individuals must take charge of their own destiny. This means becoming masters  (not just being aware of) five interlinked core Personal Dynamic Capabilities.
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These are:
Impactful Agency - the personal capacity to shape outcomes, drive beneficial change, and influence what happens or doesn't happen. It involves taking the initiative and acting as an architect of your destiny, actively guiding situations and others.
Requisite Agility - the ability to intelligently and proactively adapt to changing situations with both speed and wisdom. It is not just about being flexible, but also about being prudent by focusing selectively on opportunities and threats that are achievable and beneficial.
Entrepreneurial Zeal - the passionate, energetic drive to identify possibilities, take calculated risks, and transform ideas into value. It serves as an inner-directed spark that motivates an individual to relentlessly pursue desirable outcomes, seize opportunities, and eliminate obstacles, bringing a creator's mindset to any task.
Adhocracy Leadership - the practice of swiftly creating or adopting the most effective organisational structure for a specific situation and adopting a leadership style appropriate to the needs of the moment.
Innovation Competence - the disciplined capacity to transform creative ideas, opportunities, and resources into practical, defensible value. It requires a specialised mix of strategic thinking and methodical exploration to navigate uncertainty, turning inspiration into tangible progress that is new and beneficial to an organisation.
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In the AI Era, the half-life of technical skills is shrinking rapidly, meaning managers can no longer rely solely on their past mastery. Because of this, it is not just about lifelong learning; it is equally about "lifelong unlearning". Professionals must detach their identity from outdated routines and embrace a mindset where their career is a constant "work in progress," rapidly discarding old mindsets to make room for new capabilities.
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As advanced computing power and AI become universally available, key technologies will become commodities that are widely available and low-cost. The ultimate competitive differentiator will be the "Human Premium"—the uniquely human traits of character, ethical foresight, and emotional intelligence. Future leaders must bring moral weight to their decisions, ensuring that the deployment of technology is guided by a "Service Imperative" that inherently benefits people, profit, and the planet.
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ABOUT THE LEAD AUTHOR - DAVID L FRANCIS
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I was one of the first practitioners of Organisation Development in the UK and, over half a century, have completed more than 2000 assignments in 17 countries with organisations varying from international companies like Mars, GlaxoSmithKline and Jardine Pacific to not-for-profit organisations such as the Red Cross and the Salvatorian Order of the Roman Catholic Church.
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•   Born in London during 2nd World War, I was moved to Hove as an infant.
•   Attended Hove County Grammar School for Boys
•   Degree in Sociology from the University of Leicester
•   BBC Trainee
•  Postgraduate Certificate in Education
•   Lecturer at West London College of Education
•   Executive Training Manager, HarrodsÂ
•   Principal Training Adviser: Food, Drink & Tobacco Industry Training Board
•   Organisation Development Specialist in General Foods UK
•   Co-Founder: People at Work Ltd
•   Action Learning Specialist (awarded DLitt)
•   Executive Fellow at Henley Business School
•   Almost 2000 assignments as an Organisation Development Change Agent
•   Specialised in Top Team Development
•   PhD at the University of Brighton – Characteristics of Innovative Organisations
•   Author or Co-Author of 30 + books, including Managing Your Own Career.
•   Most recently published book, Exploiting Agility for Advantage
•   Led the University of Brighton’s Help to Grow Initiative 2023-5
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ABOUT THE SECOND AUTHOR - MIKE WOODCOCK
(To be written)
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In conversations with managers and students, Mike and I encountered a pervasive, justified anxiety: a fear that the roles many have spent lifetimes perfecting are dissolving into algorithms.Â
AI is not merely automating tasks; it is automating ambition and action. This book is designed to help prepare a society that is currently ill-equipped for this transition. Management, in this light, must be reclaimed as a craft. Much like the goldsmith or the potter, a manager or professional needs to learn through "intentional doing" and "countless hours of practice," moving from Apprentice to Master. It is a rewarding, ongoing journey of inner work where one learns to organise human energy in demanding, unpredictable situations. The reach of this philosophy is intentionally vast, as these principles are universal. This book is for anyone whose ambition is no longer satisfied by the status quo.
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